Taste The Alps is a three-year project (2018-2021) of Distretto Agroalimentare di Qualità della Valtellina targeting Italy, France and Germany, aimed to raise the awareness and recognition of Protected Denomination of Origin (PDO) and Protected Geographical Indication (PGI) products, in particular PGI Bresaola della Valtellina, PDO Bitto cheese and PDO Valtellina Casera cheese, PGI Valtellina Apples, PGI Pizzoccheri della Valtellina, PDO and PGI Valtellina Wines.
For the Taste The Alps campaign, SG Project developed show cooking events for influencers and the press, trade press tour and press office activities, participation in international trade fairs (SIAL in Paris, Anuga in Cologne, Prowein in Düsseldorf, Fruit Logistica in Berlin, Tutto Food in Milan, Salone del Gusto in Turin, Cibus in Parma), tasting events for consumers, digital adv campaigns, visual identity and production of consistent materials, development and management of the website and social media pages, project management, technical support and reporting, risk assessment and management during the crisis COVID-19 and implementation of alternative solutions.
The Taste The Alps project is co-funded by the European Union in accordance with EU Reg. UE n. 1144/2014
For this campaign, we set out to find a visual identity that was highly evocative of the mountains. The outcome is the silhouette of a mountain peak reminiscent of the territory, paired with an icon for each of the five territories promoted.
The visual identity was then adapted to fit all of the materials used for the promotion of the PDO and PGI Valtellina products: brochures, recipe books, media kits, water flasks, cooler bags, caps, corkscrews, aprons, shopper bags, backpacks, etc.
The Taste the Alps website has an intuitive and responsive structure. It features ad hoc evocative images to convey the main core messages of the action and provide information on the EU Geographical Indications system as a guarantee for consumers and for the territory. Besides, a special section of the website includes a questionnaire to test the level of knowledge and appreciation of PDO and PGI Valtellina products.
Facebook and Instagram pages generated a direct and friendly conversation with the target group through ongoing publication of quality contents. The user experience varies depending on the country from which the user has access to the social media and is supported by a social media adv campaign.
The food and beverage trade fairs are fundamental to reach out to, and establish long-lasting relationships with, the Trade. Taste The Alps participated, with a dedicated booth, in high-visibility international trade fairs such as Salone del Gusto in Turin, Sial in Paris, Fruit Logistica in Berlin, Prowein in Düsseldorf, Anuga in Cologne, Tutto Food in Milan and Forme in Bergamo. At the booth, the Trade was welcomed by hostesses, sommeliers and chefs who staged tastings of the products promoted.
Show cooking and guided tastings
Show cooking was conceived specifically for the press and the restaurants channel. Well-known chefs and sommeliers in prestigious venues cooked recipes with the basket of products promoted for journalists, influencers, food and wine lovers.
In view of offering an immersive and engaging experience to the Trade and journalists in particular, press tours were organized in the Valtellina production territories. Journalists and influencers enjoyed onsite guided tours of cattle-breeding farms, vineyards and production fields and tasted the products promoted at the premises of the businesses and in local restaurants.
Campaign for encouraging the consumption of fruits and vegetables.
Campaign for the promotion of European wine in third countries
Campaign to promote the consumption of fruit and vegetables.