CMO Wine – promotion measure

Campaign for the promotion of European wine in third countries

Date:
from 2019
Client:
CMO Wine

The project

The promotion measures under the CMO Wine campaigns CMO Winecampaigns provide funds to national wine growers and producers for the promotion of European wine in third countries.

For the CMO Wine campaign, Sg Project has been managing, since 2009, participation in events, trade fairs, information provision campaigns at retail stores and in the HoReCa channel, organization of guided tastings, workshops, B2B meetings, Trade incoming in the territories of production, adv campaigns, websites, social media, information material, marketing consultancy, product tests, focus groups, panel tests, PR.

International trade fairs and events

Participating in the international trade fairs and events organized in target countries is of fundamental importance to reach out to all the players in the food and beverage sector. These events make it possible to make new contacts and strengthen existing relations with wine professionals and specialized press. Over the course of the years, thanks to the OCM Vino projects, beneficiary businesses have been able to participate in the leading international wine trade fairs, including, among others, the Hong Kong International Wine & Spirits Fair, the China Food and Drink Fair in Chengdu, the Top Wine China in Beijing, the Vinexpo Asia Pacific in Hong Kong, Prowine China in Shanghai, China Interwine & Spirits Exhibition in Guangzhou, Prodexpo in Moscow, Foodex and Vinexpo Nippon in Tokyo, the Winter and the Summer Fancy Food in the USA and many others. Besides trade fairs, tasting road shows are organized by publishers, including Gambero Rosso, Slow Food and others.

Workshop e masterclass

Information provision and promotion activities can consist of educational sessions for the wine Trade, with tastings of the wines promoted paired with food preparations designed specifically to highlight their organoleptic characteristics and train participants on the specific features of wines and the best ways to serve and preserve them. A wine expert and a sommelier often guide tastings and train personnel.