{"id":8259,"date":"2021-08-05T15:51:18","date_gmt":"2021-08-05T13:51:18","guid":{"rendered":"https:\/\/sgproject.it\/project\/cmo-wine-promotion-measure\/"},"modified":"2022-02-03T17:28:34","modified_gmt":"2022-02-03T16:28:34","slug":"cmo-wine-promotion-measure","status":"publish","type":"project","link":"https:\/\/sgproject.it\/en\/project\/cmo-wine-promotion-measure\/","title":{"rendered":"CMO Wine \u2013 promotion measure"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.9.10&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,95,163,0.73)&#8221; background_color_gradient_end=&#8221;rgba(0,95,163,0.73)&#8221; background_color_gradient_type=&#8221;radial&#8221; background_color_gradient_direction_radial=&#8221;top left&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/sgproject.it\/wp-content\/uploads\/2021\/08\/degustazione-headere.jpg&#8221; custom_margin=&#8221;||||false&#8221; custom_padding=&#8221;10vw||10vw||true|false&#8221; bottom_divider_style=&#8221;arrow3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;3.25&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.10.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;64px&#8221; header_line_height=&#8221;1.1em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;|||16px&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;44px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; border_color_all=&#8221;#57A1D8&#8243; border_width_left=&#8221;10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>CMO Wine \u2013 promotion measure<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.10.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;20px||20px||true&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Campaign for the promotion of European wine in third countries<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1.5vw||1.5vw||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text ul_type=&#8221;none&#8221; ul_item_indent=&#8221;3px&#8221; _builder_version=&#8221;4.10.4&#8243; text_font=&#8221;||||||||&#8221; ul_font=&#8221;||||||||&#8221; ul_font_size=&#8221;16px&#8221; ul_line_height=&#8221;2em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><strong>Date:<\/strong><br \/>from 2019<\/li>\n<li><strong>Client:<\/strong><br \/>CMO Wine<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Project Details&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;90px||90px||true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;|auto|45px|auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.10&#8243; text_font=&#8221;||||||||&#8221; link_font=&#8221;||||||||&#8221; ul_font=&#8221;||||||||&#8221; ol_font=&#8221;||||||||&#8221; quote_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.2em&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The project<\/h2>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;center&#8221; divider_weight=&#8221;5px&#8221; _builder_version=&#8221;4.9.4&#8243; max_width=&#8221;50px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.10.4&#8243; text_font=&#8221;||||||||&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|40px||40px||true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">The promotion measures under the CMO Wine campaigns <i><a href=\"\/en\/?page_id=4847#ocm\" target=\"_blank\" rel=\"noopener\">CMO Wine<\/a><\/i>campaigns provide funds to national wine growers and producers for the promotion of European wine in third countries.<\/p>\n<p style=\"text-align: justify;\">For the CMO Wine campaign, Sg Project has been managing, since 2009, participation in <strong>events<\/strong>, <strong>trade fairs<\/strong>, information provision campaigns at <strong>retail stores<\/strong> and in the <strong>HoReCa<\/strong> channel, organization of guided <strong>tastings<\/strong>, <strong>workshops<\/strong>, <strong>B2B meetings<\/strong>, <strong>Trade incoming<\/strong> in the territories of production, <strong>adv campaigns<\/strong>, <strong>websites<\/strong>, <strong>social media<\/strong>, <strong>information material<\/strong>, <strong>marketing consultancy<\/strong>, <strong>product tests<\/strong>, <strong>focus groups<\/strong>, <strong>panel tests<\/strong>, <strong>PR<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/sgproject.it\/wp-content\/uploads\/2021\/08\/degustazione-body-2.jpg&#8221; title_text=&#8221;degustazione-body-2&#8243; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.9.10&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;60px&#8221; box_shadow_vertical=&#8221;50px&#8221; box_shadow_color=&#8221;#57A1D8&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.10.4&#8243; custom_margin=&#8221;|auto|45px|auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_gallery gallery_ids=&#8221;7590,7588,7586,7578,7574&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; module_class=&#8221;fc-slider-case-history&#8221;][\/et_pb_gallery][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.10.4&#8243; text_font=&#8221;||||||||&#8221; link_font=&#8221;||||||||&#8221; ul_font=&#8221;||||||||&#8221; ol_font=&#8221;||||||||&#8221; quote_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.2em&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|2px||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>International trade fairs and events<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.10.4&#8243; text_font=&#8221;||||||||&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|40px||40px||true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">Participating in the international trade <strong>fairs and events<\/strong> organized in target countries is of fundamental importance to reach out to all the players in the food and beverage sector. These events make it possible to make new contacts and strengthen existing relations with wine <strong>professionals and specialized press<\/strong>. Over the course of the years, thanks to the OCM Vino projects, beneficiary businesses have been able to participate in the leading international wine trade fairs, including, among others, the <strong>Hong Kong<\/strong> <em>International Wine &#038; Spirits Fair<\/em>, the <em>China Food and Drink Fair<\/em> in <strong>Chengdu<\/strong>, the <em>Top Wine China<\/em> in <strong>Beijing<\/strong>, the <em>Vinexpo Asia Pacific<\/em> in <strong>Hong Kong<\/strong>, <em>Prowine China<\/em> in <strong>Shanghai<\/strong>, <em>China Interwine &#038; Spirits Exhibition<\/em> in <strong>Guangzhou<\/strong>, <em>Prodexpo<\/em> in <strong>Moscow<\/strong>, <em>Foodex and Vinexpo Nippon<\/em> in <strong>Tokyo<\/strong>, the <em>Winter and the Summer Fancy Food<\/em> in the <strong>USA<\/strong> and many others. Besides trade fairs, tasting road shows are organized by publishers, including <strong>Gambero Rosso<\/strong>, <strong>Slow Food<\/strong> and others.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;|auto|45px|auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.10.4&#8243; text_font=&#8221;||||||||&#8221; link_font=&#8221;||||||||&#8221; ul_font=&#8221;||||||||&#8221; ol_font=&#8221;||||||||&#8221; quote_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.2em&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Workshop e masterclass<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.10.4&#8243; text_font=&#8221;||||||||&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|40px||40px||true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">Information provision and promotion activities can consist of educational sessions for the wine Trade, with tastings of the wines promoted paired with food preparations designed specifically to highlight their organoleptic characteristics and train participants on the specific features of wines and the best ways to serve and preserve them. A <strong>wine expert<\/strong> and a <strong>sommelier<\/strong> often guide tastings and train personnel.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_gallery gallery_ids=&#8221;7592,7572,7582,7576,7584&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; module_class=&#8221;fc-slider-case-history&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_gallery 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countries<\/p>\n","protected":false},"author":1,"featured_media":6911,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-8259","project","type-project","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CMO Wine \u2013 promotion measure - SG PROJECT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sgproject.it\/project\/ocm-vino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMO Wine \u2013 promotion measure - SG PROJECT\" \/>\n<meta property=\"og:description\" content=\"Campaign for the promotion of European wine in 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