DISCOVER THE SHAPES OF TASTE, MADE IN EU is a three-year (2020–2023) project by Assolatte aimed to improve the knowledge and boost the competitiveness of dairy products in markets, such as China, where the demand for quality products is rising. For the Shapes of Taste campaign, Sg Project has made show cooking events in China for influencers and the press, trade press tour and press office activities, online promotional campaigns (WeChat and Baidu), visual identity and production of consistent materials, development and management of the website and social media pages, project management, technical support and reporting, risk assessment and management during the crisis COVID-19 and implementation of alternative solutions. The Shapes of Taste project is co-funded by the European Union in accordance with EU Reg. UE n. 1144/2014
Press dinner events in Beijing, Shanghai and Guangzhou are scheduled for the Shape Of Taste campaign in order to boost the loyalty of the press and influencers.
The press dinner is an opportunity for meeting, networking, discussing and enjoying a guided tasting of the products promoted. After the official welcome address by a representative of Assolatte, a well-known chef will entertain guests with show cooking; a short talk by a nutritionist will close the event.
Campaign for encouraging the consumption of fruits and vegetables.
Campaign for the promotion of European wine in third countries
Campaign to promote the consumption of fruit and vegetables.